White paper on iPhone White paper on iPad

Hi. We are White Paper Labs.

We create next-generation White Papers for companies ranging from start-ups to Fortune 500 corporations. We are a London-based collective with a shared passion for content, ideas and technology. Together, let’s tell the world your story.

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White paper on iPhone White paper on iPad

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.”

Lee Iacocca

Think


For the past four years we have created innovative long-form content for companies in tech, financial services, manufacturing and health.

A professionally produced White Paper, prepared by our team of leading journalists and subject experts, is one of the most effective lead-generating tools available.

Research shows that White Papers are a powerful way to engage an audience, educate clients and create new business.

76%

Of IT buyers use White Papers to make purchasing decisions.

77%

Of IT purchasing decisions are made before contacting a vendor.

82%

Share White Papers with professional contacts.

70%

More cost-effective per lead than outbound marketing.

White Papers


Our creative White Papers are long-form content pieces designed to help power your company’s marketing strategy. Typically 8-12 pages long, they give viewers in-depth information on a product or market area.

They cover three areas:

Cog

Technical

These address the technical features of your product or service.

Lihtbulb

How-to

These provide solutions to broad business or technical problems faced by the tech industry.

Graph

Market

These explore a specific market or product area.

Each of our White Papers is unique and includes:

Bulb

Industry-leading expertise

Mobile devices

Responsive design

Multimedia template

Multimedia template

Mobile devices

Bespoke infographics

Sharing

Four editorial layers

Browser

Web-page based

Loupe

Vendor-neutral research

All Formats

All formats available

Brief Case

Integrated typography, company logo, company colours

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

Mark Twain

How


Pencil

One of our 50-strong team of writers gets assigned to the project.

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Briefcase
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We then assign one of our experienced project managers, whose job is to liaise with the client and make sure the tone, content and delivery is right.

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Designer tools
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Our designers produce the document and create the graphics and visualisations.

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Callendar
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The average delivery time is 2-6 weeks depending on the size of the project.

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Document
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We provide document sharing so you can keep tabs on progress every step of the way.

Writers


Our writers are all independent journalists and subject specialists from top-level publications. This will give your White Paper a strong, impartial voice, helping you to build influence and win new customers.

Our network contains some of the most knowledgeable thinkers in their field. Below are some of the people they have worked for:

  • TheGuardian
  • Associated Press
  • The financial times
  • Wired
  • Computer Weekly
  • Reuters
  • MIT Technology Review
  • CloudPro
  • TechCrunch
  • BBC

About us


Kieran Shine

Kieran Shine

Co-Founder

Linekd In

Runs the digital marketing strategy for White Paper Labs, has ideas, does stuff, creates new things.

Kieran Shine

Edward Bowyer

Co-Founder

Linekd In

Edward likes words, which is useful as he heads up the content team at White Paper Labs.

Work with us. We do this really well.

Contact


Envelope

Thanks for your interest.
Please use this form if you have any questions and we'll get back to you very soon.

Unit 4.07 (4th Floor),
The Tea Building,
56 Shoreditch High Street,
London,
E1 6JJ